Analytics - The Good The Bad & The Ugly
Analytics - Such a buzzword these days that just adding it in your resume/CV dramatically increases the profile views on various job sites (Tried & Tested !). It all started when businesses "suddenly" realized that they are sitting on a goldmine called "Data" which can be used to to bring in incremental revenue for their companies. But how would GBs or TBs of prospect/customer information will be give company a never before tried route to market or sell their product or service ? The answer was .... Yup...Analytics.
